By now, even your grandmother has heard of Search Engine Optimization–now with the rise in popularity of social media sites (do I really need to give examples?) there is a whole new industry revolving around optimizing your brand in the social networks. Hiring companies to promote your brand on the large networks can give you over a 1400% traffic bump for less than 1/10th the cost per visit. Mostly, this activity is posting to blogs and forums and engaging in conversations online while leaving your link(s) all over as you go. As you engage, so does your (site’s) popularity.
There are pitfalls to avoid when optimizing your brand this way–you can come off as fake (at best) or (at worst) get blacklisted from posting and have your brand ruined in front of a particular audience.